Cookie Policy
Effective Date: October 1, 2025
Introduction
This Cookie Policy explains how we use cookies and similar tracking technologies on our website. By using our site, you consent to the use of cookies in accordance with this policy. We are committed to transparency about how we collect and use data to provide you with the best possible gaming experience while respecting your privacy.
This policy should be read alongside our Privacy Policy and Terms of Service, which provide additional information about how we collect, use, and protect your personal data.
What Are Cookies
Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners about user behavior and preferences.
Cookies contain information that is transferred to your device’s hard drive and stored there. They allow us to recognize your device and remember certain information about your visits to our website, such as your preferences and login status.
Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer. However, please note that disabling cookies may affect the functionality of our website and your user experience.
Types of Cookies We Use
Essential Cookies
These cookies are necessary for the website to function properly and cannot be disabled in our systems. They are usually set in response to actions you take, such as setting privacy preferences, logging in, or filling out forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work properly without them.
Essential cookies include:
- Authentication cookies that remember your login status
- Security cookies that help identify and prevent security risks
- Load balancing cookies that ensure website functionality across multiple servers
- User interface customization cookies that remember your display preferences
Analytics Cookies
We use analytics cookies to understand how visitors interact with our website. These cookies collect information about which pages you visit, how long you spend on each page, and what links you click. This information helps us improve our website design and content to better serve our users.
Analytics data is collected in an anonymized format that does not personally identify individual users. We use this information to:
- Monitor website performance and identify technical issues
- Understand user behavior patterns and preferences
- Improve website navigation and user experience
- Develop new features and content based on user needs
Functional Cookies
Functional cookies enable enhanced functionality and personalization on our website. They may be set by us or by third-party providers whose services we use on our pages. These cookies remember choices you make and provide enhanced, more personal features.
Functional cookies help us:
- Remember your language and region preferences
- Provide personalized content recommendations
- Enable social media sharing features
- Remember your gaming preferences and settings
- Provide live chat support functionality
Marketing Cookies
Marketing cookies track your activity across websites to build a profile of your interests and show you relevant advertisements on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device.
These cookies help us:
- Deliver targeted advertising that matches your interests
- Measure the effectiveness of our advertising campaigns
- Prevent you from seeing the same advertisements repeatedly
- Understand which marketing channels bring visitors to our site
Third-Party Cookies
Our website may contain links to other websites and may include third-party content and services. These third parties may place their own cookies on your device when you interact with their content or services through our website.
We do not control third-party cookies and recommend that you check the privacy and cookie policies of any third-party websites you visit. Common third-party cookies on our site may include:
Google Analytics
We use Google Analytics to analyze website usage and improve our services. Google Analytics uses cookies to collect information about how visitors use our site, including which pages are visited most often and any error messages received.
Social Media Platforms
Social media buttons and plugins may place cookies to enable sharing functionality and track user interactions with social content.
Advertising Networks
Third-party advertising networks may use cookies to deliver targeted advertisements based on your browsing history and interests.
Cookie Retention Periods
Different types of cookies remain on your device for different periods:
| Cookie Type | Retention Period | Purpose |
| Session Cookies | Until browser closes | Essential website functionality |
| Persistent Cookies | 30 days to 2 years | User preferences and analytics |
| Third-Party Cookies | Varies by provider | Advertising and social media features |
We regularly review our cookie usage and retention periods to ensure they remain necessary and proportionate for their intended purposes.
Managing Your Cookie Preferences
You have several options for managing cookies on our website:
Browser Settings
Most web browsers allow you to control cookies through their settings preferences. You can set your browser to:
- Block all cookies
- Block third-party cookies only
- Delete cookies when you close your browser
- Notify you before accepting cookies
Please note that blocking or deleting cookies may impact your user experience and some website features may not function properly.
Cookie Consent Management
When you first visit our website, you will see a cookie consent banner that allows you to:
- Accept all cookies
- Reject non-essential cookies
- Customize your cookie preferences by category
- Access detailed information about each cookie type
You can update your cookie preferences at any time by accessing the cookie settings link in our website footer.
Opt-Out Tools
For certain types of cookies, you can use industry opt-out tools:
- Network Advertising Initiative opt-out page
- Digital Advertising Alliance opt-out page
- European Interactive Digital Advertising Alliance opt-out page
Mobile Application Cookies
If you access our services through a mobile application, please note that apps may use tracking technologies similar to cookies. These may include:
- Device identifiers that help us recognize your device
- Local storage that saves your preferences and game progress
- Analytics tools that help us improve app performance
You can control these tracking technologies through your device settings or by uninstalling the application.
Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. When we make significant changes, we will notify users through:
- A prominent notice on our website
- Email notification to registered users
- Updated effective date at the top of this policy
We encourage you to review this policy periodically to stay informed about how we use cookies and protect your privacy.
Legal Basis for Cookie Processing
Under UK data protection law, our legal basis for processing personal data through cookies includes:
- Consent: For non-essential cookies, we obtain your explicit consent before placing them on your device
- Legitimate Interest: For essential cookies required for website functionality and security
- Legal Obligation: For cookies required to comply with legal and regulatory requirements
You have the right to withdraw your consent for non-essential cookies at any time through our cookie preference center.
Contact Information
If you have questions about our use of cookies or this Cookie Policy, please contact us:
Address: 23 Camden High Street, London NW1 7BX, United Kingdom
Email: [email protected]
Your Rights
Under UK data protection law, you have the following rights regarding cookies and personal data:
- Right to access information about cookies we use
- Right to withdraw consent for non-essential cookies
- Right to object to processing based on legitimate interests
- Right to complain to the Information Commissioner’s Office (ICO)
For more information about your privacy rights, please see our Privacy Policy or contact us using the information provided above.
Last Updated: October 1, 2025
